2023 Intimate Lubricant Trends

Staying on top of B2B trends can be advantageous for retailers. Every year new trends come into focus and popularity. The intimate personal lubricant category is no different. Each year manufacturers look at what consumers are demanding—everything from new ingredients to unique packaging—and concentrate on offering products that address those concerns. 

For Swiss Navy, each new year brings the opportunity to create new products and formulations to match consumer needs. Many of these items follow the trends for the upcoming year. 

So, without further ado, here are what we have found to be the most popular intimate lubricant trends for 2023. 


2023’s Most Popular Intimate Lubricant Trends 

Natural Ingredients 

This year, more than ever before, consumers will be looking for more natural ingredients. 

What is natural? Natural is most often viewed as coming from nature. However, the FDA considers the term “natural” to mean that there is nothing artificial or synthetic included in a product. 

Most people search out natural products because they are perceived as safer, especially for people with sensitive skin. Natural products without synthetic properties are sometimes gentler for sensitivities. 

Natural products may also be healthier for the environment since there are some synthetic ingredients that are incompatible with the earth’s ecosystem. 

Whatever the reason for a person’s preference, rest assured that there will be a lot of new natural products gaining popularity in 2023. 

Product Suggestion

Swiss Navy’s NAKED 100% Natural Water-based Lubricant 

This premium 100% natural lubricant was created for all skin types. It features a hypoallergenic formula that has been crafted to provide the most sensitive skin types a more comfortable experience through a dermatologically tested and physician recommended personal lube. 

NAKED is a great lube to add to a consumer’s environmentally friendly intimate routine. 

Pre-orders are now being accepted. 

Luxury Wellness 

After a couple of uncertain years, 2023 will spotlight a continued wellness trend that a lot of people will be willing to spend more money on. Consumers will be loyal to established brands, such as Swiss Navy, and will be willing to splurge on premium products that will help elevate their intimate lives.  

Often a luxurious product does have a higher price tag since the item will contain authentic, higher quality ingredients and will have gone through thorough and proper testing. In many cases, products must absorb the costs of FDA testing and regulation. But whatever the reason for the cost of a luxury intimate wellness product, many consumers will be willing to purchase these items for their own peace of mind. 

Product Suggestion

Swiss Navy Silicone Lubricant 

The scarcity, and price, of silicone has risen substantially over the past couple of years. This has made silicone personal lubricants pretty costly—which is understandable. And although this increase in price is temporary since the worldwide industry is boosting production, silicone lubricant can now be considered a luxury good. 

Many people have always considered silicone lubricant a luxury since it has a rich texture and a long-lasting glide. 

2023 is the year for many consumers to add a bit of luxury to their own intimate routines, so retailers will be wise to have silicone lubricants on hand.   

Intimate Pleasure 

Sexual health research is on the increase and many studies are finding that intimate pleasure has far reaching benefits. 

A recent study, published in 2021, found that enjoying sex more than three times per month offered a protective effect against COVID-19. 

Even more interesting, a 2020 study of over 15,000 American adults found a correlation between an active sex life and a longer life. This study, published in The Journal of Sexual Medicine, found that death rates were approximately 50% lower for those adults who had sex at least once a week, compared to those who rarely had sex. 

Experts believe that the lower risk of death may be due to the health benefits of having sex, such as better heart health, improvement in sleep, and lower stress levels. All good reasons for consumers to enjoy more sex, solo and partnered, in 2023. 

Product Suggestion

Swiss Navy Premium Masturbation Cream 

This ultra-rich formula is thicker when applied and liquifies with use to provide a more comfortable solo pleasure experience. 

It includes luxurious ingredients, such as sweet almond oil, coconut oil, and aloe. 

If your customers are interested in more intimate pleasure in 2023, be sure to check out all the great items to elevate intimacy at Swiss Navy. 

Remember, Swiss Navy is Always Here to Help 

Please remember to check back often as new blogs are posted with lots of helpful information and wellness tips addressing lubricants and intimate concerns. 


© 2023 Dr. Sunny Rodgers. All Rights Reserved.

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