New Releases

New Release Products

This is the place to check out the latest and greatest product releases from Swiss Navy.

A lot goes into our new products before they are introduced to you. Although the product development process differs by industry, it can essentially be broken down into 8 stages: ideation, research, planning, prototyping, sourcing, costing, commercialization -- and FDA approval.

We know new products can give you as a retailer a competitive advantage by offering your customer's unique items they have not tried. We appreciate helping you continue to be successful in your business!

Contact Your Sales Representative to Place Your Orders & Pre-orders

New Products for 2023

New Flavors

Cotton Candy & Watermelon

Swiss Navy’s 4-in-1 Playful Flavors collection is expanding!

Please welcome Watermelon & Cotton Candy flavors to the brand line up.

Our new Swiss Navy 4-in-1 Playful Flavors taste incredibly realistic because we use a Fortune 500 food company to create our flavor profiles.

4-in-1 Playful Flavors are multi-purpose. From a simple massage, edible oral play, to warming temperature play, to extended fun as a personal water-based lubricant… Playful Flavors offer customers multiple ways to play - ALL IN ONE BOTTLE!


Anal Jelly

Anal Jelly Premium Personal Lubricant

Water-based Formula

Swiss Navy is known for creating the best lubricants on the market and we’re adding something new to our brand—a Premium Anal Jelly.

This Anal Jelly Premium Personal Lubricant has an extra-thick water-based formula to help make sexual activities more comfortable and enjoyable—and includes Clove Oil, which is antimicrobial and a natural anesthetic to help relax muscles and reduce pain.

This rich jelly formula provides an intimate cushion and conveniently stays where applied. Recommended for personal, partnered, and pleasure product use.



NAKED 100% Natural Personal Lubricant

Water-based Formula

This premium 100% Natural Water-based Lubricant was created for all skin types. Now everyone can enjoy frictionless pleasure for any sexual activity.

This hypoallergenic formula has been crafted to provide the most sensitive skin types an unforgettable experience through a dermatologically tested and physician recommended personal lubricant.


Essentials Variety Pack

This colorful kit includes three thoughtfully curated options: Water-based Lubricant, Silicone Lubricant, and Toy & Body Cleaner.

Each bottle is 1 fl. oz. and are squeezable for extra convenience.

The Weekend Fun Pack

Sure to be a bestseller, this kit features three of Swiss Navy's most popular products: Sensual Arousal Gel, 4-in-1 Playful Flavors in Straw-Kiwi flavor, and Premium Anal Silicone Lubricant.

Each bottle is 1 fl. oz. and are squeezable for extra convenience.