Yes, People Should Update Their Lube as They Age

Intimate lubricants can add comfort and fun to relationships, and for many, choosing a lube is a personal choice. Often, people discover their favorite lubricant—and stick with it for years. But, have your customers ever stopped and considered if their lube is keeping up with the changes that take place in their bodies? This is something to keep in mind as you discuss lubricant options with your own customers. 

As we age our tissues need more moisture. And for women, the pH levels in intimate areas change over time. 

Within this article, we’ll discuss why people should update their lube as they age and will provide you with helpful reasons and information.


3 Reasons to Update Lube as People get Older

  1. Extra hydration is needed.

  2. A person may have developed sensitivities to certain ingredients.

  3. Their intimate pH level is not what it was in their youth.

All valid reasons to update personal lubricant, but let’s take a closer look at each one.


Hydration is Important

According to the National Institutes of Health, hydration is linked to healthy aging. They followed over 11,000 adults over a 30-year period and found that older adults who stay well-hydrated are healthier, develop fewer chronic conditions and diseases, and live longer. 

They even ventured to state that proper hydration may slow down the aging process.

And while water is necessary for nearly every bodily function, intimate lubrication requires more than mere water. As our bodies age our tissues become thinner. For women, the natural hormonal reduction in estrogen makes us drier. 

Using personal lubricant can help enhance sexual pleasure in all forms.

Recommended Lubricant: Swiss Navy Premium Silicone Lubricant


Feeling Sensitive?

According to the medical journal Aging and Disease, developing allergies as adults is becoming more prevalent in the U.S. As we age, our immune system becomes weaker over time, which makes us more susceptible to all types of illness–including allergies.

As skin ages, the surface layer of the skin thins and can become more sensitive to all types of things that didn’t cause sensitivity to you when you were younger. Potential irritants can include preservatives, detergents, soap, and other cleansers. 

Older skin is more fragile and should be treated with tenderness and care.

Recommended Lubricant: Swiss Navy NAKED 100% Natural Water-based Lubricant

pH Changes

Over 40 women will find their vaginal pH balance changes. This is due to the body’s declining ability to buffer intimate pH levels. Overall, as we age, the body becomes more acidic—and this includes the genital areas. 

While a young woman’s vaginal pH is usually around 3.8 to 4.5, according to medical experts, an older woman can be closer to 5.0 to 5.3. A study published in the National Library of Medicine reported that higher vaginal pH levels can be used as a marker for menopause.

A vagina’s pH balance is important because it helps protect it against germs and harmful bacteria. And according to gynecologists, silicone lubricant is the most likely to maintain the vagina’s bacterial balance. 

The right lube can help protect intimate pH levels.


Recommended Lubricant: Desire by Swiss Navy Silicone Intimate Lubricant


Young at Heart

A recent study by Consumer Health News reported nearly half of all Americans over the age of 60 have sex at least once a month. Many older can enjoy the benefits of sex as they age—intimacy, lower stress levels, and a longer lifespan, according to the National Council of Aging

This may be a good reason to help your older customers consider upgrading and/or updating their personal lubricant to the best one for their body AND for their age.

Please remember to check back often as new articles are posted with lots of helpful information and wellness tips addressing your customers’ intimate concerns. 


© 2023 Dr. Sunny Rodgers. All Rights Reserved.

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