Ride the Mid-Year Momentum…
We’re halfway through the year, and it’s the perfect time to re-energize your retail strategy!
Summer offers a unique window of opportunity to heat up sales before the fall rush begins. For retailers carrying Swiss Navy products, this is your season to shine—and sell.
Why Summer is Prime Time for Pleasure Products
Longer days, looser schedules, travel adventures, and seasonal celebrations all add up to increased intimacy and experimentation. Consumers are seeking ways to enhance pleasure and performance, and Swiss Navy delivers solutions for every desire.
From lightweight water-based lubes ideal for warmer weather to performance supplements that support stamina during active summer days, our lineup is designed to support peak performance—both in and out of the bedroom.
Top Swiss Navy Summer Sellers
Swiss Navy Water-Based Lubricant: Lightweight, clean, and summer-approved
Swiss Navy MAX Size & MAX Stamina Supplements: Designed for increased blood flow, stamina, and confidence
Pride Edition Silicone Lubricant: Celebrate inclusivity and appeal to a broader customer base during Pride Month and beyond
Retailer Tips: How to Maximize Sales Right Now
Feature Summer-Friendly Products Near Checkout
Highlight Swiss Navy travel sizes, bestsellers, and seasonal options where impulse purchases thrive.
Bundle for Bigger Cart Sizes
Combine MAX Load + MAX Stamina into summer wellness kits. Add a lube sample for added value.
Use Signage to Educate and Attract Attention
Swiss Navy offers merchandising materials that help products stand out and invite questions. Find our pre-made Shelf Talkers HERE—they're ready for you to download and print.
Refresh and Rotate Displays Weekly
Don’t let displays go stale—small visual changes can draw returning customers to new promotions.
Promote Repeat Sales
Use loyalty cards, refill reminders, or gift-with-purchase promos to encourage customers to come back before Fall.
Plan Ahead While Sales Stay Hot
Summer is also an ideal time to plan your Q3 strategy. Look at your current top sellers, evaluate your shelf space, and reach out to your Swiss Navy representative to ensure you’re fully stocked for the upcoming Fall and holiday seasons.
Seasonal strategy isn’t just about weather—it’s about mindset.
Summer sparks a sense of freedom, fun, and self-care, which aligns perfectly with Swiss Navy’s commitment to intimate wellness.
By focusing on smart merchandising, bundling, and summer-specific product features, you can boost your bottom line while giving your customers what they want most: pleasure that performs.
Need Support? We’re Here to Help.
Swiss Navy offers merchandising solutions, signage, samples, and sales insights to help you succeed.
→ Contact your Swiss Navy rep to get started!